Release Date: Sep. 16, 2010

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Holmes Chamber Wins Marketing Award

DELAWARE, OH —  The Ohio Association of Convention & Visitors Bureaus (OACVB) held its 13th Annual Awards of Excellence in Delaware, Ohio on Thursday, Sept. 16, 2010. MIDDY Awards are presented for destination marketing and tourism development.

            “The MIDDY Award name reflects our region of the country,” said Debbie Shatzer, Chairperson of the OACVB Public Relations Committee and the MIDDY Awards for 2010. “Recipients are recognized for excellence in planning, creativity, effectiveness of message, concept, and design.”

            Award entries were received in a variety of categories, including rack brochure, website, print advertising, specialty advertising, television spot, and tourism campaign. All entries are judged by a team of experts in the communications, advertising, public relations, publications and/or tourism from outside of the OACVB membership.

            The Holmes County Chamber of Commerce & Tourism Bureau received a second-place award on Thursday. The MIDDY for excellence in tourism campaign was for the Chamber’s 2009 Christmas Cookie Tour of Inns campaign.

            “Being recognized for excellence among our peers is more than gratifying,” said Shasta Mast, executive director of the Holmes County Chamber of Commerce & Tourism Bureau. “It means we’re doing an excellent job marketing our members and our region as a top tourist destination. Our team works hard promoting Amish Country, and the MIDDY is a validation of that work.”

            Convention and visitors bureaus are best described as destination marketing organizations and are responsible for travel and tourism product awareness to visitors. Many outstanding marketing projects were submitted for the annual awards competition. Being recognized for a job well done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement.

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